AfterArt Defy the Ordinary to Support Artists - Revolutionising Tattoo Aftercare
In the dynamic world of streetwear and tattoo art, standing out means more than just making a statement. It’s about aligning with values that resonate deeply within the tattoo community. Most of our supporters love tattoos as much as fashion and anyone who gets tattooed knows that the aftercare process is vital to the healing and quality of your ink! That's why we're thrilled to introduce a friend of our brand, AfterArt.
AfterArt are a leading tattoo aftercare company dedicated to supporting tattoo artists and their craft. They make a premium tattoo care solution that harnesses the power of New Zealand manuka oil, renowned for its exceptional antibacterial, antimicrobial, and antifungal properties, which promotes optimal skin healing. James, the owner was originally a beekeeper and was actually approached by his tattoo artist friends who encouraged him to explore the potential of a natural product derived from manuka for its remarkable healing properties. He ended up working with artists to create a product that is solely to help tattooists provide an option for their client’s that will protect their tattoo and offer superior healing qualities.
Our Personal Experience of the AfterArt Wizardy
At RTLA we love everything AfterArt stands for. We love that they don’t retail their products and that they can only be purchased by artists and shared with their clients. They are in it for the right reasons, rather than financial gain and their products are genuinely BRILLIANT.
Our founder Andrew actually discovered Afterart through his tattoo artist and was extremely impressed by how nourishing and soothing it was to his skin. He personally noticed a huge difference in the healing process and was amazed at how clean his colour tattoos healed (and without the need for touch ups). It was his personal experience with AfterArt that encouraged Andrew to meet up with James to see if AfterArt would be cool if RTLA promoted their brand to the artists we work with for merch drops. In this industry there are so many people who try to capitalise on the craft for personal gain and we wanted to start off on the right foot and support those with the same values as us- while also sharing the genius of this incredible product with our clients and artists because it really does work! For RTLA, promoting Afterart as a premium aftercare product is more than just a business alliance; it’s a celebration of defiance, artistry, and shared vision.
You can learn more about AfterArt here: https://www.afterart.co/about
Aligning Values: Why RTLA Recommend AfterArt
At RTLA, we believe in revolutionising streetwear by embedding tattoo art into our designs and supporting individual tattoo artists by giving them a platform to share their craftsmanship. Our focus is on limited edition drops, artist collaborations, and sustainable practices. We understand the importance of the creative process and are committed to supporting tattoo artists worldwide. This is why we support brands like AfterArt because both brands prioritise the artist, believe in the industry, believe that the artist’s should be supported and celebrated for their individual creative talent…and both brands believe in ethical sourcing, local manufacturing, and quality control. What’s not to love?
AfterArt’s dedication to the tattoo community mirrors our own. Their premium tattoo care solutions exist for the artist to ensure that tattoo artists’ work remains vibrant and protected and to offer a product that they can trust (which is sooo important because there are many average aftercare creams out there that can actually damage the skin and the tattoo). We hope to provide a platform for artist’s that increases their reach and showcases their own creative process and individual style- to create a brand that values them personally and that helps educate the broader community on this incredible art form and personalise the people who drive the industry and push boundaries through their ink.
Why Supporting Industry Brands Matters
In an era where AI-generated art is on the rise, the value of human creativity and original artwork cannot be overstated. Tattoo art is deeply personal, and both RTLA and AfterArt are committed to keeping this art form in the hands of talented artists. Our friendship as local, family-operated businesses within the tattoo industry aims to highlight the significance of supporting artists in a world that increasingly leans towards mass-produced and impersonal creations.
As a business that is working with tattoo artists and loves the industry, our goal is to help artists and those who love tattoos to be able to find other brands to trust. Through our brand, we aim to bring even more visibility to the incredible work of genuine businesses who exist to help and support the industry. AfterArt’s products will be featured in the RTLA artist welcome packs, blogs, and wherever we can promote them. We are stoked to be able to provide our customers with the best in tattoo streetwear and useful information to embrace the tattoo lifestyle. We believe AfterArt and RTLA are setting new standards in the industry, ensuring that every piece of art, whether on skin or fabric, receives the care and recognition it deserves.
Remember, AfterArt is only available through professional tattoo artists. You won’t find it on the shelf at Woolies. If you want to support this awesome company, be sure to show your tattoo artist and encourage them to contact James, he would love to hear from them:
https://www.afterart.co/contact
Be sure to follow RTLA and AfterArt on our socials as we continue to defy the ordinary, one tattoo and one design at a time.